Harnessing AI in Marketing:
From Content Creation to Predictive Analytics
Artificial intelligence is no longer a fantastic miracle of the 11th century: after the announcement of AI tools from Open AI, Microsoft, Google, Adobe, and other digital giants, almost everyone has heard about the capabilities of neural networks. Photo generation, text-to-music conversion, help with writing code — all this has become available thanks to numerous AI-based services and functions.
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In the context of marketing, AI serves as a tool for data analysis, improving communication with customers, and personalizing content. Neural networks allow businesses to quickly adapt to changes in consumer behavior, more accurately predict trends, and increase the effectiveness of advertising campaigns.
Of course, AI is not a panacea and professionals are still difficult to replace. One of the most popular promotion methods on the market today is the creation of push notifications. If a company wants to increase the number of leads, they engage in push notification advertising with the help of professionals. AI can help you write text for such notifications, but it is better to have professionals analyze your target audience and create a beautiful and catchy layout based on a deep analysis of your target audience. But how can AI help? In this article, we will share ideas for using artificial intelligence in marketing.
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Machine learning algorithms can instantly process and analyze large amounts of information. This saves a person’s time, which can be spent on document automation, writing, and editing texts. In addition, AI generates content in various styles and tones, adapting to the needs of the target audience. This is especially important for creating personalized advertising materials and posts for social networks.
In February 2023, Google announced that it would not block AI-generated content. The quality of content is much more important than the method by which it was created — this is what the Google Search Central blog explains. However, we are sure that it is not worth posting AI content without correction because such texts often look machine-made, can be difficult for the reader to perceive, and have inflated search engine rankings if written using keywords. In skilled hands, any text suggested by a neural network can be turned into a pleasant and useful product for the reader.
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Artificial intelligence has expanded the creative possibilities of designers, marketers, and photographers with the help of special software. With the development of technology, new professions have begun to appear, such as neuro illustrator, AI trainer, or AI specialist in management systems. Whatever industry you work in, your company will benefit from services that allow you to create amazing and high-quality graphics. Just enter a text query or upload a photo, and the neural network will generate an image based on the specified parameters.
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Although neural networks have long been used in creating video content, AI tools continue to impress with their capabilities. They can bring movie characters to life, and translate films from another language. For example, the D-ID service can animate images of people, conveying the facial expressions and gestures of a living person with maximum accuracy. The technology is useful for various areas from business presentations to coaching within companies.
Artificial intelligence allows you to create videos automatically. This significantly reduces the time required to produce and edit videos, which is important when working with large amounts of content. AI also takes into account the features of the platforms on which video advertising will be published and adapts the format and resolution of the video to the requirements of the platforms, such as YouTube or Instagram.
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Automation tools are capable of processing large volumes of data and making more accurate forecasts with the help of AI. By analyzing sales report metrics and CRM data, it can identify patterns in current demand and predict the future demand for products or services. It can be used in all spheres — accounting, healthcare, medicine, FinTech, and others.
Let’s imagine an online store selling home electronics and preparing a section with seasonal discounts on heaters. Using AI algorithms, the company discovers that demand for climate control systems is expected to increase. As a result, the store expands its range and begins to promote the smart home device category. Moreover, order processing can become simpler with the help of AI.
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In conclusion, artificial intelligence has become an essential tool in modern marketing, enhancing efficiency, creativity, and data-driven decision-making. While AI provides invaluable assistance in document processing and machine learning, the expertise of professionals remains vital to fully leverage its potential and ensure high-quality outcomes.
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