What is Brand Protection Monitoring?

What is Brand Protection Monitoring?

We live in a world where having an online presence is beyond essential, especially for the largest companies when they need to gain a grip on success. The digital space, however, is ripe with malicious entities who seek to take advantage of any weaknesses, which is why measures are put in place to curb them. One such measure is brand protection monitoring, according to ImmuniWeb.

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It aims to make organizations look good. Actually, the idea of brand monitoring starts with understanding what it entails and exploring how organizations can benefit from this practice. Companies can benefit from it, among a host of other things.

The Essentials of DBP

Also known as DBP or Digital Brand Protection Monitoring, the practice in question sees entities sweep the digital landscape in search of any and all things that could threaten their image. As you would imagine, the digital space is filled with numerous potential threats, which means that for organizations, this practice is rather vital.

So, protection monitoring allows organizations to monitor several areas of interest that could impact their image. The most notable include the following:

  • The internet monitoring, which encompasses both social media and similar platforms to gauge how they’re publicly viewed, be it negative or positive
  • Potential trademark issues, which can be monitored via the web, which can then allow for the trademarks’ protection against unauthorised utilisation
  • In the same vein as the previous point, the internet can also be monitored in search of merchandise that mirrors those dollars by the organization, but are in fact counterfeits made by other entities
  • Cybersquatting defense is also something that the practice protects against as part of domain name protection
  • Crisis management, which sees any poor publicity or crisis online responded to by creating the appropriate plan

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DBP Practices

This can be achieved via the use of the right tools, and suffice it to say, there are quite a few of them. Regardless, each of them follow a bit of a theme in that they’re monitoring tools designed to handle each of the above areas. These tools, however, will need to be of high quality if an organization’s brand protection abilities can be considered good. This should also be accompanied by the following ideal practices:

  • Strategy creation that sees the practice’s objectives and tactics clearly outlined
  • The use of advanced tools that use automation on multiple areas such as the ones listed above
  • Informing and educating employees on the vitality of the practice, as well as how it works in regards to how threats can be spotted and dealt with
  • Creating the actual plan to respond to the negative publicity the tools have detected
  • Be constantly evolving and in the know, particularly with the help of aids with experience in the space

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What Comes with DBP

As with anything looking to protect you in the digital/online environment, benefits can be enjoyed at the same time that challenges can be faced. Let’s look at both aspects so you know what to expect:

Benefits of Monitoring

It pertains to the benefits of monitoring, a few can be pointed out, and interestingly enough, many of them are interconnected. The major aspect of understanding the potential benefits of this practice lies in recognizing how it strengthens a good brand reputation.

A strong reputation, built through effective brand protection practices, grants you greater influence over how you are portrayed online. Given that the internet is currently used by over 67 percent of the world according to Statista, literally billions can either come on board or abandon ship based on your reputation. If it can be managed to be positive by this type of monitoring, the chances of earning consumer trust are higher.

As a result of this consumer trust and good will, profitability is more likely. This monetary gain can also be a result of the other benefits of the practice, namely trademark, and counterfeit product monitoring, which ensure that only you can benefit from your creations. It’s also worth pointing out that the internet makes it so that positive mentions improve SEO rankings. As such, there is extra incentive to seek out a positive reputation, and by proxy, this monitoring practice can deliver it.

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The Barriers

As for the challenges, they are very much a result of the digital world in which we live, and its ability to constantly evolve. This constant evolution means that keeping up with the growing number of threats, as well as areas to benefit from becomes difficult.

This is only compounded by the fact that the internet is a worldwide space with billions of users, and potential threats. These generate an enormous amount of data that can be hard to deal with. The global nature of the practice not only factors in the data aspect, but thrones in the anonymity factor, which makes pinpointing threats difficult. This makes it difficult to make threat originators responsible for their actions pay for them.

Despite these challenges, going through with the practice in question is better than not. In reality, it’s all about finding the right partners to help you with your protection issues. Usually, they’ll be an entity with the right tools and expertise, as well as the ability to handle a host of other cybersecurity related issues. So, it’s important to research entities like this thoroughly in order to find the right service provider.

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Final Thoughts

Because every business’ best chance of reaching people is in the digital space, placing measures to make certain of a brand’s good reputation is of great importance. It is for this reason that monitoring the brand protection is a practice that should be looked into, as through the usage of advanced tools, a good reputation can be achieved.

If so, an entity can benefit greatly as key areas such as social media and trademarks can be looked at, and any threats can then be addressed, assuming the best practices are in play. Granted, challenges do exist, but if the right partner is found, the benefits outweigh these.

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