Using Automation Tools: How Abandoned Cart Automations Can Increase and Streamline Shopify Sales

Using Automation Tools: How Abandoned Cart Automations Can Increase and Streamline Shopify Sales

For any business, abandoned carts can be a big problem. On Shopify, especially, the average cart abandonment rate is 70.19%, which means that only three out of every ten potential sales are completed. The reasons for this are plentiful. High shipping fees can be one of them, with shoppers only seeing additional costs once they go to complete the purchase. A complicated checkout process can also be frustrating, as well as a lack of payment options and security concerns.

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These are areas that you will undoubtedly need to look at if you are running a store on Shopify, but once you’ve sorted those potential issues, that won’t necessarily mean the abandoned carts will stop. It’s very hard to second guess why a Shopify customer might abandon their cart and run. What comes important, in this case, is reminding the customer about what they’ve walked away from and urging them to complete the purchase.

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Abandoned Cart Automation

We should note that this isn’t something that can be done manually – at least, not if you want your method to be effective. As mentioned previously, the rate of abandoned carts on Shopify is high, and as a result, the means of finding the right customers and urging them to return can be extremely lengthy. This is why abandoned cart Shopify automation is becoming so popular. As with most recent AI and automation implementations, it emphasises the benefits of process automation, mainly that things are more efficiently recognised and more quickly prompt action. For those unaware, it’s now possible to tackle cart abandonment far more effectively through automated email and SMS workflows.

Complete with pre-built abandoned cart templates, you can send out a series of reminders over time, optimised for each customer, and personalised with dynamic product recommendations, images of abandoned items, and content that urges the customer to return and finalise their order. Multiple channels can also be used here. Whether it’s email, SMS, or web push notifications, you can increase the chances of cart recovery through optimised automation that triggers different messages based on customer behaviour, such as offering discounts or sending simple reminders.

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The Power of Personalisation

You might be asking how exactly this can be useful for streamlining sales and increasing conversions. The first thing to reference, here, is the fact that many customers simply forget to complete their purchase. Whether they’ve been distracted or have put it off for later, there are thousands of customers who plan to finish purchasing products, only to forget later down the line. In this way, simple, timely reminders can easily be enough to remind customers they have items left in their carts. When it comes to automation, these messages can effectively be sent within minutes or hours after a cart is abandoned, targeting the customer when their intent to buy is still fresh. By including personalised content, too, the follow-ups can be far more engaging and tailored to the customer’s preferences, which ultimately increases the likelihood of a conversion.

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The Power of Incentives

On the other hand, some customers may abandon a Shopify cart because they have seen better prices advertised by one of your competitors. In this case, it’s crucial that you offer something that will draw them back, whether that’s discount codes, free shipping offers, or limited-time deals. By automatically including such incentives in follow-up messages, you can effectively re-engage price-sensitive customers and give them a compelling reason to return to your store. Essentially, you’re working to recapture their interest and convert potential buyers who were on the fence, but just need a little extra incentive to get them to jump into your end of the field.

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The Power of Multi-Channel Reach

As mentioned before, another key aspect of abandoned cart automation is the fact that it can be multi-channel, which ensures customers are reached through their preferred communication platform. In 2024, for instance, an average internet user will receive 35 emails per day, and a good amount of these emails will go unopened. With this in mind, your email could easily get lost in the mix, which makes SMS or web push notifications crucial to increasing engagement and alerting the customer in a space they will really notice. Reports and data can also be important here. By analysing customer behaviour and engagement metrics across these different channels, you can further optimise your abandoned cart strategy, prioritising certain channels in future campaigns depending on their specific conversion rate.

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Conclusion

These are just a few reasons abandoned cart automation can be useful, but the bottom line is, you’ve got to do something. If you leave abandoned carts to wither, you’re essentially leaving a huge amount of potential revenue on the table. All a lot of customers need is a small nudge, and automation can ensure they get it!

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