SaaS Tools Every E-commerce
Business Should Try

SaaS Tools Every E-commerce Business Should Try

In the e-commerce sector, there is fierce competition between brands because they are aiming to get customers, serve them, and get more sales. This is why e-commerce business owners need to use the right SaaS tools to streamline their operations. These cloud-based tools can improve efficiency, enhance customer experience and scale up operations for business owners. In this article, we’ll discuss some of the SaaS tools for every e-commerce business, whether a start-up or an established brand.

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What are SaaS Tools?

Software as a service (SaaS) is an application that users can access via the internet. You can easily subscribe to a service and make use of it online without the need for extensive hardware or maintenance. Luckily, most of these tools come with flexible pricing models, which makes it a great fit for e-commerce and new users.

Some of these SaaS tools that every e-commerce business should try including:

Marketing Automation Tools

E-commerce business owners should not sleep on marketing automation tools if they want to stay ahead of their competitors and improve their marketing efforts to be efficient and effective. Some of these marketing automation SaaS tools for start-ups include Mailchimp which allows users to access email and social media platforms in one tool for marketing purposes. Hubspot is a good platform for comprehensive customer service, sales, and marketing. Klaviyo is a powerful marketing tool that helps e-commerce business owners send out personalized emails to customers.

Recommended reading: SaaS: 7 Cost-Saving Benefits of Software-as-a-Service

E-commerce Platforms

E-commerce platforms should be taken seriously by e-commerce business owners because of how it helps to streamline their business. One of these e-commerce platforms is Shopify, which is a user-friendly and one of the popular e-commerce tools; it allows businesses to manage and set up online stores with ease. BigCommerce is one of the best SaaS e-commerce solutions designed for growth and is effective for businesses with larger catalogues. In case your e-commerce website is hosted on WordPress you can use an e-commerce plugin called WooCommerce to scale up your website.

Customer Support Tools

Every business needs to take customer support seriously if there is any hope of retaining and getting new customers. With adequate customer support, businesses can make more profit. Hence, one of the customers supports tools that e-commerce businesses can make use of is Freshdesk. This does not just offer customer support but gives tickets to customer queries automatically for better tracking and resolution. Zendesk is another amazing platform that provides support to customers and also makes it easy to engage with them. Georgias has also become increasingly popular based on how helpful it has become.

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Inventory Management Tools

Every business needs to track, manage, and optimize its inventory level. Thus, a good example of SaaS for e-commerce that must be taken seriously in inventory management tools is TradeGecko. This platform helps businesses to track orders, and it is cloud-based, which makes it easily accessible. Zoho inventory helps with customer relationship management (CRM) and accounting. In the same way, Skubana is also useful in managing inventory and order fulfilment efficiency.

Analytics and Reporting Tools

It is paramount for e-commerce businesses to make use of analytics and reporting tools. To help businesses analyze their e-commerce websites and track performance. Google Analytics offers comprehensive information on user behaviour. This service can help you track website traffic and optimize your website. Another suitable SaaS based product is Mixpanel, which is useful for analysing products, giving insight and enhancing user experience. Hotjar helps in heat mapping and user feedback.

Recommended reading: SaaS: What is Software as a Service

Payment and Checkout Optimization Tools

A good e-commerce store should make it easy for customers to make payments and check out the items they are purchasing. So, e-commerce business owners must integrate good payment and checkout optimization tools. These tools include Stripe, Paypal, Bolt, etc. These payment tools have good security and good VPNs, which means your business will be secured.

Shipping and Logistics Tools

After customers make payment for their items, they want it to be shipped or delivered to them. This is why e-commerce business owners must have shipping and logistics tools that will help them track shipping and ensure that customers’ needs are fulfilled. Some of these tools are ShipStation, ShippingEasy, and AfterShip.

Productivity and Project Management Tools

Another SaaS-based software that must be integrated into e-commerce businesses is productivity and project management tools. Asana helps businesses to manage projects and tasks. Trello helps workers to collaborate and manage projects. ClickUp, on the other hand, is an all-in-one project management tool that has proven helpful to businesses.

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SEO and Content Optimization Tools

Your e-commerce store and website need to be search engine optimized to get more visitors of customers. With the help of SEO and content optimization tools, your e-commerce store can stand out from the rest. You need Ahrefs, SEMrush, and SurferSEO tools to help you optimize content and your e-commerce store.

Security and Compliance Tools

Hackers will always try to access your e-commerce store and get valuable data on your business which makes it necessary to have security and compliance tools in place to prevent loss of data. Sucuri, MalCare, and other tools will help automate website data, protect computers from unauthorized access, and ensure that everything is secured.

Recommended reading: How Can AI & Machine Learning Improve Financial Decisions?

Implementing E-commerce SaaS Tools

Before you start implementing these e-commerce SaaS tools, you should:

  • Define the goals and pain points of the e-commerce business.
  • Ensure the tools work smoothly with your existing system and infrastructure.
  • Take your time to explore different e-commerce SaaS tools to know their features and ensure the tools align with your goals.
  • Consider the costs, user reviews and accessibility of these tools.
  • Outline the resources, timelines, and milestones in using these e-commerce tools.

During the implementation phase, you should:

  • Choose the best SaaS tools that you want to integrate into your business.
  • Sign up on the tool. Also, If the tool has a demo or trial, you should sign up for it.
  • Set up your use account, permissions, and integrations.
  • If you have to transfer existing data to the new tool, then you should do it.
  • Educate your workers on how to successfully leverage these SaaS tools for productivity.
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During the integration phase e-commerce business owners should:

  • Integrate the SaaS tools with existing systems like CRM, ERP, and other available tools.
  • If possible, workflows should be automated.
  • Each business has its unique needs. So, the tools should be tailored to meet an e-commerce business’s particular needs.
  • Evaluate how functional the tools have been and their performance.

Post-Implementation phase that e-commerce business owners should take seriously:

  • Evaluate how effective the SaaS tools have been to the business to see if some should be disabled, and other tools should be adopted.
  • Refine the workflow of these SaaS tools and settings till they work well for the e-commerce business.
  • Upgrade the subscription plans of the SaaS tools to leverage more features.
  • At all times, ensure that data is protected and not accessible by unauthorized people.

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Conclusion

In the competitive world of e-commerce, SaaS tools are necessary to scale up operations and succeed. Remember, the key is to choose the right technology that suits your business and implement these tools in your business. Happy selling!

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