Must-Have Features for Your
First Customer App

Easy Navigation

Customers need to be able to scroll through your app quickly and find where they need to go. If response times are sluggish or buttons are buggy, you’ll soon cause frustration, leading to users abandoning your app and leaving poor reviews. You will want to make sure that each section of your app is easy to find. If users are left confused when asked to navigate to a specific section, your app likely needs a redesign. Clearly label buttons and navigation at every opportunity. Make sure it is rigorously tested for bugs, errors, or speed issues.

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Clean Interface

If you cram all of your app’s content and advertising onto one page, it will lag and be crowded, overwhelming the average user. Instead, put space between each visual item or button. Allow different functions to have separate sections on the app, which are easily found in the same spot each time. Keep fonts and other visuals consistent and readable.

Seamless Log-In

Most users have many login credentials for all the apps and websites they need to use. Make your app worth another credential by making log-in easy. Make sure all the log-in options work as intended. Allow seamless password manager integration from Google, Bitwarden, or other popular options. Give users multiple ways to log in, including biometrics, personal PINs, magic links, Google accounts, social media accounts, or traditional passwords. For security, make sure they are allowed to use two-factor authentication if desired. If possible, make sure there is a ‘remember me’ button to avoid logging in multiple times in one day or session, and make sure that button works (it often doesn’t).

Optional Push Notifications

People use many different apps, and notifications can quickly become overwhelming. If they become too frequent, those who don’t know how to turn off notifications may end up uninstalling your app. Make sure your notifications are sparse and only contain very important updates. In the app, confirm notification preferences as they install, and include periodic reminders of where to adjust notification settings. Upon placing an order or making an appointment, if applicable, include an optional checkbox for update or reminder notifications. The more you care about your users’ experience, the more they will use your app.

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In-App Support

Apps are supposed to be more convenient and helpful than your full website, but if users can’t access in-app support features, it will be more frustrating. Make sure your app includes support features like FAQ or customer service pages, in-app support chat, AI assistants, and error reporting methods. If your app deals with customer purchases, make returns quick and painless. Many people get anxious when spending money online; make sure your app updates are regularly available to reassure customers periodically.

Personalization Features

Your app should have personalized data for users that is easily accessible from the app. Features like order history, appointment bookings, saved items, and app appearance preferences should always be remembered and accessible. If your business uses reward points, include them on the app easily as well. Allow customers to enter their preferred name, and allow the app to address them by this name to help customers feel appreciated. You can add other personalized data too, such as local weather APIs, nearby traffic conditions, or personalized directions to any physical locations (if applicable). Personalization builds customer loyalty.

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Secure Mobile Payment Options

Payment flexibility and security need to be a priority feature on your app. Users want their financial information to be as protected as possible, and they also want convenient options in case they don’t want to pull out their credit card every time they make a purchase. Make sure there are quick payment wallet integrations, including Google Pay, Apple Pay, and PayPal. Allow users to enter their credit card information and save it optionally. Include options to remember addresses and autofill shipping and billing addresses as well.

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Functional Searches

If your app has a lot of information, it may be difficult for users to narrow down what they need. You can include a helpful search feature for this, especially if you offer specific products. Make sure the search bar is clearly displayed and accessible from any part of the app. Ensure users can filter for options they’re looking for. Test these features routinely to ensure they work as intended.

Conclusion

For the most successful app, you’ll want to listen to your customers and understand their journeys. Encourage feedback in the app, but don’t put too much pressure on them. If users have an issue, they can let you know, and you can tweak your app to operate better. If you receive outstanding reviews, you may want to include them in a small section of the app to show others are enjoying your services. An app can be an exceptional tool for businesses, but only if it’s designed well with user needs in mind.

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