How Growth Managers are Helping Companies Make Better Decisions

How Growth Managers are Helping Companies Make Better Decisions

How Growth Managers are Helping Companies Make Better Decisions

If organizations are to sustain competition and get their businesses onto a more secure footing, they must invest in a steady growth manager — or order processing software.

Identifying the right growth prospects and opportunities is never an easy task. Even if you have a definite growth trajectory for your company in mind, the hard part is making those decisions that will deliver the anticipated quarterly and yearly revenues for you.

A Growth Manager to the Rescue

A growth manager should help you make those all-important ‘dive in!’ decisions that will see you through even the toughest economic climate. But, what or who exactly is a growth manager? While this is a relatively new portfolio in technology start-ups where the ‘Head of Growth’, as the designation goes, is responsible for charting and implementing a course of continued progression, we can view the growth manager in a broader context.

Any new transformation or project that reduces the operational costs and complexity of processes can be seen as an efficient manager of growth. This could be a new product, a workforce that has undergone reskilling or upskilling, a new process implementation, or a change in management roles and responsibilities. Basically, any change that ensures steady revenues at reduced operational and infrastructure costs can be considered an agent of growth or a growth manager.

In start-ups, the agent of growth is the product itself — it goes through the various stages of release, from pre-alpha, alpha, beta, to the production release when the software has passed all the tests and is ready to go to production. A minimum viable product (MVP) is then considered ready and marketed to select customers to get a sense of how it is faring in the marketplace. The product undergoes subsequent revisions with added features as a result of customer feedback.

“...Organizations are increasingly looking to employ such growth managers, which could entail both people and processes, to reengineer their existing systems and make space for informed decision-making……..any new transformation or project that reduces the operational costs and complexity of processes can be seen as an efficient manager of growth...”

For companies that are more service-oriented, processes and workflows take center-stage and these could become the new growth managers, depending on how well they are formulated and implemented.

Take a company’s sales order process, for example. To be able to deliver the goods and services to customers on time and with reduced operational glitches and costs is an important aspect of efficient supply chain management. And this is being managed increasingly well by organizations who have digitized their sales order process using, say, an order processing software — this intelligent process automation platform becomes the new growth manager for companies. How, you ask?

“...the workflow data obtained from an order processing software gives you insight into customer purchasing behaviors. You can use this information to stock-up or revisit your inventory management and ensure better service delivery. The decision-making as a result of having a clear trail of orders and fulfillment is one that is informed and prompt. This ability to decide based on processed data makes the order processing software your growth manager...”

A Growth Manager to the Rescue

The order processing software is essentially embedded with a document capture provider that helps in automating order fulfillment — namely, data capture of the sales order, workflow routing, and ERP integration to help you track and process orders in record time. The workflow data obtained from an order processing software gives you insight into customer purchasing behaviors. You can use this information to stock-up or revisit your inventory management and ensure better service delivery. The decision-making as a result of having a clear trail of orders and fulfillment is one that is informed and prompt. This ability to decide based on processed data makes the order processing software your growth manager.

Make the Right Decisions and See Your Company Grow

Organizations are increasingly looking to employ such growth managers, which could entail both people and processes, to reengineer their existing systems and make space for informed decision-making. Growth managers ensure better coordination and faster response times by removing processing bottlenecks. The workflow data provides great clarity with regard to customer preferences and processing pain points, using which, companies are in a better position to make decisions and drive strategies. If you haven’t already, invest in a growth manager such as an order processing software and see yourself making those critical decisions for continued growth.

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